ENDLESS SUMMER – INSPIRED BY THE AUSTRALIAN LIFESTYLE
All of our sun protection products are designed and made in Australia of UPF50+ fabric manufactured to our demanding specifications, to ensure a highly effective barrier against UVA and UVB rays. UPF stands for ultraviolet protection factor, and indicates how much of the sun’s UV rays are absorbed by the fabric before reaching your skin. UPF ratings are used for fabrics, SPF ratings are used for sunscreens. People are surprised to learn that a regular t-shirt typically has a UPF rating of 5 and most summer clothing actually provides less protection than SPF30 sunscreen.
Australia currently has the highest rate of skin cancer in the world. Every year in Australia, skin cancers account for around 80% of all newly diagnosed cancers and between 95% and 99% of these are caused by exposure to the sun. Two in three Australians will be diagnosed with skin cancer by the time they are 70 years of age. (Source: Cancer Council Australia)
Skin cancer is the most common form of cancer in the UK, and rates continue to rise. At least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500 people each year in the UK - that's seven people every day. (Source: British Skin Foundation)
Each year in the US, nearly 5 million people are treated for skin cancer. Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. One in five Americans will develop skin cancer in the course of a lifetime. (Source: American Cancer Society)
Stop sun damage, stop 95% of melanoma’s.
IT MAKES SKIN SENSE
The sun emits two types of damaging rays, known as UVA and UVB rays, both of which are widely known to be the primary cause of skin cancer and premature aging. UVB rays mainly cause the skin to burn; the skin darkens in an imperfect attempt to prevent further DNA damage. UVA rays penetrate the skin more deeply, breaking down the collagen in the skin, resulting in a loss of elasticity that causes the skin to sag, wrinkle and age prematurely. 90% of ageing is caused by the sun.
PROTECT YOUR DÉCOLLETAGE
Because it acts as a physical barrier against both UVA and UVB rays, sun protective clothing is the best defense. A regular t-shirt typically has a UPF rating of 5 and most summer clothing actually provides less protection than SPF30 sunscreen. With The ACQUA Brand waterwear you can rest assured we have you and your skin covered.